3 years ago by Bob Gough
Sign project cost $450,000 and there was already a Missouri 110 south of St. Louis when the new Missouri 110 was created
But not everyone is sold on the “CKC” signs having any great impact for the region.
“It’s unnecessary,” said Marci Bennett, executive director of the St. Joseph Convention & Visitors Bureau. “We’re pushing the Highway 36, the Way of American Genius.”
That designation refers to a pre-existing program, sponsored by the Missouri Highway 36 Heritage Alliance, to foster wide recognition of the area’s character and history for tourism and economic development.
Mrs. Bennett said the expressway is actually a detriment to travelers by piggybacking the Illinois 110 moniker into Missouri. Another Missouri 110 exists in Jefferson County, but to date there has been no push to alter that highway’s route. Officials also said there are no legal or policy prohibitions against the overlapping designations.
“People are confused,” Mrs. Bennett said. “It doesn’t come to St. Joseph. It’s very confusing. It doesn’t do anything for us. We didn’t oppose it, but we didn’t endorse it.”