3 years, 2 months ago by Bob Gough
CANTON, Mo. --- Culver-Stockton College Athletics Director Greg McVey, along with C-SC President Richard Valentine and Old Hat Creative representative Kristopher Bazen, introduced a program-wide athletics brand and identity program during a press conference on the C-SC campus this morning.
The College worked with Old Hat Creative of Norman, Okla., since March to help create the right logo and identity that works for Culver-Stockton College. The entire athletics department will benefit from this partnership.
“Working with Old Hat Creative was a tremendous experience,” said McVey. “They understood what we were trying to accomplish from the very beginning and were extremely professional and accommodating during the process. Anyone considering a branding change should consider using their services.”
Over the course of the identity development process, a strong focus was placed on remembering the past while representing the future direction of the college. The new identity program and logo reflects on the core values of the overall branding of the college, which was launched in 2011.
“Anytime an organization goes through a branding or logo change it symbolizes the future and what that organization wants to move towards,” says McVey. “Our coaches and student-athletes want to win HAAC Championships, qualify for NAIA Playoffs and ultimately win National Championships, and our new branding initiative falls in line with that commitment to excellence.
“Culver-Stockton College Athletics is poised to make a huge turnaround on the court, field, track and course this year and nothing illustrates that more than a new athletic logo that honors the past but breaks new ground and says, ‘Here we are, new and improved.’”
During the unveiling, the new football helmet the Wildcats will sport during the 2012 season made its debut with the new primary logo on one side and uniform numbers in the C-SC’s exclusive font on the other side. These helmets highlight the consistent color across all sports and will feature logos, lettering and numerals that are exclusive to the college.
“Obviously, the new logo will never make a basket, score a goal or hit a home run for the Wildcats, but an athletic logo should create a sense of pride for our current student-athletes, faculty, staff, alums and the community. Additionally, the new branding should show prospective student-athletes that athletics at Culver-Stockton College are taken seriously and that it is a place that they would like to continue their athletic career.”
Representatives from Culver-Stockton College and Old Hat Creative were present for Tuesday’s event to provide additional comments on the scope and benefits of the brand and identity program. Merchandise bearing the elements of the new marks is available for purchase at www.cscwildcats.com and will be available in the campus One Stop Shop before the start of the upcoming school year.
NEW CULVER-STOCKTON BRAND IDENTITY STANDARDS
Primary Identity: A refined Wildcat mark will serve as the primary representation of the college and serve as the main indentifying device for Culver-Stockton Athletics.
Secondary Identity: A revolution of the current C-S mark and supports the goal of respecting the past while representing the future.
Custom Font, Numeral set and Word Marks: The custom font, numerical set and word marks were designed to reflect the bold and athletic attitude at Culver-Stockton College and differentiate the institution from other schools. Consistent and careful usage of the typography will support the primary logo and ensure clarity and distinction in all athletics communication.
Tertiary Identity – Wildcat Claw: The Wildcat paw or claw has long been a symbol of Culver-Stockton Athletics. The new claw mark brings the characteristics of physical strength, fortitude and energy to life visually.