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HQBD shifts brand to "The District"

11 months, 3 weeks ago by

Organization launches new name and logo

The Historic Quincy Business District unveiled their new brand tonight, becoming The District.  

At a launch party Monday evening, officials with the organization explained that since incorporating in 1977 the organization has had several names such as Uptown Quincy, Downtown Quincy, Main Street, the square, the Central Business District and the Historic Quincy Business District. This has led to a fractured message and a lack of understanding about what the organization is and what they do.  

"Many people take advantage of some of our business services or attend events and don't realize that we are the organization responsible for that," said Executive Director Travis Brown. "By launching our new brand we will have a comprehensive communication plan, and a fresh new look to distinguish our organization." 

The District's new brand was created through a partnership with Rokusek Design, Inc. of Quincy. The District's Board of Directors selected Rokusek Design through their Request for Proposals last fall, and began working with them to create the new look. "We had some great proposals from across the country. Ultimately we felt that the Rokusek proposal was the best fit for our organization," said Brown. 

The District had been discussing their new brand for a few years, and felt that the time to launch was now so that the new brand could be incorporated into the wayfinding proposal, which was also unveiled Monday night. It features hard lines and a brick red color that is symbolic of the architecture that can be found throughout The District. 

The wayfinding proposal was developed by Selbert Perkins Design from Chicago. The design team spent several days in Quincy  meeting and working with City officials to put together the proposal.

"This will be a great addition to The District," said Brown. 

More information about The District's new brand and the wayfinding proposal can be found on The District's new website, www.thedistrictquincy.com

Brown and some of his board members, along with Quincy Mayor Kyle Moore and City Planner Chuck Bevelheimer, spent a day last week in Rock Island visiting with the people who run Renaissance Rock Island, an umbrella group that facilitates economic development in Downtown Rock Island.

The organization discussed how it is used public-private partnerships to build and renovation millions of dollars worth of properties in Rock Island.

Brown's interview at the top of the page discusses that trip and what Quincy representatives took from it.


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